Understanding when you need shared IPs or dedicated IPs
You need shared or dedicated IP(s) during onboarding elements like, your specific setup and business needs, sending patterns and volume. Shared IP addresses are the standard offering, but dedicated IPs can also be issued if necessary.
Dedicated IPs
Requirements for dedicated IPs
You are eligible for dedicated IPs in the following cases:
- There are commercial certifications, such as Validity which require the use of dedicated IPs.
- You have a specific business case, where you request the use of dedicated IPs.
- Your daily send volume is exceptionally high.
- During your onboarding and based on your setup, our team identifies an exceptional requirement for dedicated IPs.
Benefits of dedicated IPs
The benefits are the following:
- Improved ownership. You establish and own the IP reputation - your emails won't get grouped with anyone else.
- Easier to maintain. Troubleshooting the root cause of deliverability issues is easier because a dedicated IP address allows you to measure and interpret your own results.
- IP or Commercial Certifications
- IP reputation monitoring, such as SNDS
- Allows your security team to better manage any restrictions on your side.
Shared IPs
Benefits of shared IPs
The benefits of shared IPS are the following:
- Pre-established IPs with existing reputation. These IPs are already established and sending high volume and they already hold a very stable cumulative reputation.
- Centralized monitoring. We actively monitor all our shared pools against any blocks or issues, and we group similar reputation senders together in order to ensure high performance.
- Shorter or no warm-up phase. You could start sending immediately, with a minimum warm-up period and reach your full audience within days.
- Safer for having irregular sending volume spike. For example: seasonal offers to a larger audience.