There are several ways to avoid bounces on your emails:
- Verify email addresses before sending: Use a verification service to ensure that the email addresses you have on your list are valid and active.
- During the acquisition process, be sure to use an email validation tool and also a captcha to protect your database from incorrect email addresses and bots
- Use double opt-in: Require new subscribers to confirm their email addresses before adding them to your list.
- Keep your list clean: Regularly remove bounced or inactive email addresses from your list to keep it up to date
- Check a good sending reputation: Your IP address and domain can be flagged as a spammer if you have a high bounce rate or a high number of complaints.
- Send to active and engaged contacts: sending more often to your engaged contacts can help your reputation. You can also send to less engaged contacts, however, this should be on a lower frequency.
- Use a professional email service: Some email service providers have built-in bounce management and reputation monitoring to help you avoid bounces.
- Follow the email best practices: Be sure to follow the best practices for sending emails, such as including an unsubscribe link, not sending to unengaged recipients, and personalizing your emails.
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