A high complaint rate or unsubscribe rate can indicate that your emails are not effectively engaging your subscribers. Some common reasons for this include:
- Irrelevant content: Your emails may not be relevant to your subscribers, causing them to lose interest and unsubscribe.
- Poor email design: The design of your emails may not be visually appealing, making it difficult for subscribers to engage with your content.
- Too frequent emails: You may be sending emails too frequently, causing subscribers to feel overwhelmed and leading to a high unsubscribe rate.
- Lack of personalisation: Your emails may not be personalised, making them feel generic and impersonal to subscribers.
- Unclear opt-in process: Subscribers may have accidentally subscribed to your emails or may not understand how they can opt-out.
To reduce your complaint and unsubscribe rate, consider segmenting your email list, creating more targeted and personalised content, and optimising the design and frequency of your emails. It's also important to provide a clear and easy-to-use opt-in and opt-out process for your subscribers.
Related content