Bad deliverability is indicated by a low rate of emails successfully reaching the intended recipient's inbox. Some signs of bad deliverability include:
- High bounce rates: A high number of bounced emails, either hard or soft, can indicate a problem with your email infrastructure or recipient list, and can negatively impact your sending reputation.
- Low open, and especially low click rates: If your open and click rates are significantly lower than industry benchmarks, it could indicate that your emails are not reaching the inbox or are being filtered as spam.
- Spam complaints: Receiving a high number of spam complaints from recipients can signal that your emails are not wanted and can harm your sending reputation.
- Email filtering: If a large number of your emails are being filtered to the recipient's spam folder or blocked altogether, it can be a sign of poor deliverability.
- Blocked or blocklisted IPs: If your IP address or domain is being blocked by email providers, it can indicate a poor sending reputation and result in reduced deliverability.
The above are some of the main signs of bad deliverability, and it's important to monitor your email metrics and address any issues promptly to maintain a healthy sending reputation and improve deliverability.
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