The risks of sending to a full email database can be explained as follows:
- Spam complaints: If people did not ask to receive emails from you, they may mark your emails as spam. This can make it harder for your emails to reach their inboxes in the future and hurt your reputation as a sender.
- Invalid email addresses: If the email addresses in your database are old or incorrect, many of the emails you send may not reach their intended recipients. This can also harm your reputation and make it harder for your future emails to reach inboxes.
- Privacy concerns: If you have not gotten permission from people to email them, you may be breaking privacy laws. This can result in consequences such as fines or damage to your business reputation.
- Poor engagement: If the emails you send are not interesting or relevant to the people receiving them, they may not open or engage with them. This can make your email marketing less effective and reduce its impact on your business.
In short, it's important to only send emails to people who have agreed to receive them and to keep your email list up to date to avoid these risks and ensure the success of your email marketing efforts.